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Our business model: In a Nutshell | Our business model: In a Nutshell |
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As high-techy and fancy as we are, we're really just repeating an age old business model.
Wealth through distribution.
Distribution of knowledge, distribution of resources, distribution of food, of money, of want and need, in the most efficient manner possible. Throughout the ages, that has been achieved in a variety of ways with a variety of technologies.
For us, today, living in the world of abundance we live in now, the point has gotten way beyond enforced scarcity. There was a time when, yes, humans aspiring to safety might war to achieve that peace. But those times were much more desperate, on the whole, than these times.
Now we have enough to go around, to eat, to share.
The way to optimize that sharing is by enjoying the increased transparency of communication, economy and government that the web itself offers in large part, in an unprecedented fashion. Look at what we have done these past several months - constructing a new work flow architecture based on Joomla, implementing an entirely new approach to fundraising and datamanagement, new ways of deploying technology, from extranets to integrated communications. Those would have take three times as long, if ever, to achieve even just a year or so ago.
That said, there are tremendous efficiencies in specialization. In some ways, that creates a comfortable class structure around even inherited wealth. For there are benefits to jobs that have limited stress, as long as those jobs are reasonably paid and well respected, as any human is worthy of respect and optimization of choices.
All we're doing is figuring out a way to specialize better by breaking down disciplinary and geographic boundaries. Letting each of the best of us work in the way that optimizes the quality of life desired by every individual in the collaborative. Creating a nation of fellows across contrived national boundaries, expanding the jati, the connectedness, even more.
And this is an endeavor that makes money while breaking down old models by eliminating three of software and web development's most costly pieces - generalization of skill, cost of code, lack of architecting. We will be specializing tasks in replicable clusters across the globe, pods that will be interlockable. All using a defined development process. Capitalizing on the economies of scale of centralized services, such as accounting, finance, human resources, training, data management. It's just not that innovative.
Except here we are completely removing the cost of the raw materials to fun. Of course, they don't come out thin air. But part of the gift economy that is so mesmerizing is that part of what fuels it is the fun of materializing a project. Taking something out of your mind and making it real, simply by envisioning it as a project and seeing if it takes hold.
That's what I look at Left Brain as, in some ways - simply an open source economy experiment. It's not stupid, or altruistic - I'm still in this for a better life for myself, and that better life includes not worrying ever about coin for whatever I want to do, which does not include, for example, owning a yacht. I'd rather rent.
But by applying old economy basics, which include the cost of raw materials (how much does it cost to make the Coke, how much to market the Coke), we can make this business really shine. |


