Home arrow Who arrow Blog arrow Visual Communications
Visual Communications PDF Print E-mail
One of my goals this year is to become a more effective communicator, particularly using visual tools.

While one of the hallmarks of ADD is wanting to dump information unedited, unexplained, for instant understanding, some of the ideas I'm trying to deal with are pretty complicated. Even information architecture and complex interrelated functionality within and outside a web site need to be explainable visually to decision makers.

Uniform Modeling Language requires too much knowledge to understand.

But there is some great stuff out there that people have just created for their own purposes.

I'm particularly excited by this piece, http://www.jjg.net/ia/visvocab/, by Jesse James Garrett.

I'll also be working with Leo over the next year to create more compelling, clear and contemporary visual treatments for many of the ideas I've written too densely on.

The posting of free tools and information also speaks to the whole value added marketing model. Even Kelly Goto and Emily (http://www.web-redesign.com) provide a great set of tools free for web site planning.

The real market is people to hire their expertise, at high day rates, for interesting projects.

Giving the information and tools away for free both incentivizes the purchase (we need someone to help us use these great tools) and adds credibility to the firm.